Juan Carlos

Fernandez

Visual design manager
for digital and analog media

“A person's value as a professional is defined not only by his skills and experience, but to his capacity for new skills and experience as well.”
(from the similar words of George Bernard Shaw)

Work

All images in my portfolio are part of projects I have developed either as an in-house staff member or as an independent consultant. I have replicated some of these projects using CGI techniques in order to provide a better representation.

Print section is under construction.

CGI / Visualization section is under construction.

Archive section is under construction.

Juan Carlos Fernandez

Throughout a career of more than 15 years in the Visual Communications business, I have consistently delivered practical and visually appealing solutions to design initiatives of many kinds and sizes.

My skills and expertise have been instrumental in the development of broad-exposure and high-profile projects for national and multinational brands, both as an in-house Senior Designer and as an independent consultant.

Creativity & Design

My creative abilities span across all phases of the design process — from ideation, layout and art direction, to project management, production, and implementation. I am effective in understanding the client’s vision and transforming it into pragmatic and appealing design solutions.

A diverse range of work can be seen in my design portfolio, including:

  • Brand identity systems
  • Publications and catalogs
  • Print and web marketing campaigns
  • Packaging
  • Signage and environmental graphics
  • Aircraft liveries
  • CGI (3D modeling and rendering)

Business & Management

In addition to a solid design background, I offer analytical, organizational, and interpersonal skills that allow me to efficiently manage all facets of a Creative Services Department — from client interaction, human resources and outsourced services, to digital media and technology.

Software & Technology

I have in-depth expertise in the use of Graphic Design software, as well as practical knowledge of Web Design applications and familiarity with Multimedia software. My technological proficiencies include:

  • InDesign — advanced
  • Illustrator — advanced
  • Photoshop — advanced
  • Figma — advanced
  • Dreamweaver — intermediate
  • HTML5, CSS3, Bootstrap — advanced
  • Cinema 4D (modeling and rendering) — intermediate
  • Video / Multimedia editing — intermediate
  • Mac OS (use, optimization, and troubleshooting) — advanced

Languages

In addition to being fully bilingual in English and Spanish, I have had the opportunity to live, study, and work in both the Unites States and Mexico, which has afforded me a substantial cross-cultural understanding of business and social interactions.

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