Brand Identity Redesign

US Airways

A refreshed Brand Identity system developed for the merger between America West Airlines and US Airways.

Key player and co-leading role in the art direction, design, development, management and overall execution of the entire Brand Identity system.

Brand Identity Redesign

Sample of the fleet livery — primary Brand touchpoint

Brand Identity Redesign

Samples of brand and sub-brand graphic elements

Brand Identity Redesign

Sample billboard

Brand Identity Redesign

Business stationery

Brand Identity Redesign

Sample of Check-in kiosk interface

Brand Identity Redesign

Sample of magazine ad and cover for Dividend Miles (loyalty program)

Brand Identity Redesign

Sample of a magazine ad, ticket jacket, and credit cards

Brand Identity Redesign

Samples of destination posters

Brand Identity Redesign

Sample of proposed ticket counters

Brand Identity Redesign

Sample of trade show booth and alternative designs