A refreshed Brand Identity system developed for the merger between America West Airlines and US Airways.
Key player and co-leading role in the art direction, design, development, management and overall execution of the entire Brand Identity system.
Sample of the fleet livery — primary Brand touchpoint
Samples of brand and sub-brand graphic elements
Sample of Check-in kiosk interface
Sample of magazine ad and cover for Dividend Miles (loyalty program)
Sample of a magazine ad, ticket jacket, and credit cards
Samples of destination posters
Sample of proposed ticket counters
Sample of trade show booth and alternative designs