Juan Carlos

Print & Web Designer, Art Director,
Visual Communications Manager


All images in my portfolio are part of projects I have developed either as an in-house staff member or as an independent consultant. I have replicated some of these projects using CGI techniques in order to provide a better representation.

Juan Carlos Fernandez

Throughout a career of more than 15 years in the Visual Communications business, I have consistently delivered practical and visually appealing solutions to design initiatives of many kinds and sizes.

My skills and expertise have been instrumental in the development of broad-exposure and high-profile projects for national and multinational brands, both as an in-house Senior Designer and as an independent consultant.

Creativity & Design

My creative abilities span across all phases of the design process — from ideation, layout and art direction, to project management, production, and implementation. I am effective in understanding the client’s vision and transforming it into pragmatic and appealing design solutions.

A diverse range of work can be seen in my design portfolio, including:

  • Brand identity systems
  • Publications and catalogs
  • Print and web marketing campaigns
  • Packaging
  • Signage and environmental graphics
  • Aircraft liveries
  • CGI (3D modeling and rendering)

Business & Management

In addition to a solid design background, I offer analytical, organizational, and interpersonal skills that allow me to efficiently manage all facets of a Creative Services Department — from client interaction, human resources and outsourced services, to digital media and technology.

Software & Technology

I have in-depth expertise in the use of Graphic Design software, as well as practical knowledge of Web Design applications and familiarity with Multimedia software. My technological proficiencies include:

  • InDesign — advanced
  • Illustrator — advanced
  • Photoshop — advanced
  • Muse — intermediate/advanced
  • Dreamweaver — intermediate
  • HTML5, CSS3, Bootstrap responsive framework — intermediate
  • Cinema 4D (modeling and rendering) — intermediate
  • Mac OS (use, optimization, and troubleshooting) — advanced


In addition to being fully bilingual in English and Spanish, I have had the opportunity to live, study, and work in both the Unites States and Mexico, which has afforded me a substantial cross-cultural understanding of business and social interactions.

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